De Cheng Xin Xing

De Cheng Xin Xing

For more than 6 decades, De Cheng Xin Xing Trading Pte Ltd has grown from a humble grocery and provision shop to a formidable wholesaler and food services provider.

A business partner with Unilever, De Cheng Xin Xing is also the first batch of SIS sugar distributors (wholesalers) and Calmex Abalone. It offers local brands that are competitive to the market due to its bulk purchase of goods.

De Cheng Xin Xing also import its own brands of cooking oil (Heng brand), bee hoon, Chinese cooking wine (Heng brand), canned abalone (Imperial brand), Chinese herbs and spices (Happy Dolly brand), dried ikan bilis, dried shrimps and fish maw (Happy Dolly brand).

It strives to maintain its quality products at wholesale prices, earning it a group of regular customers who enjoy quality products at lower prices.


101 Kallang Avenue #01-10 
Victoria Wholesale Centre
Singapore 339508

Tel: 6396 0237 
Fax: 6396 6432